Grazie! Amaretto Deli, Norwich Receives National Award

Best Deli 2017 Italian Awards


Amaretto Deli, St Georges St, Norwich took Runner-up in the Best Deli/Café Category at the third English Italian Awards Gala Awards Ceremony in Manchester, Sunday 15th October

Owner Fabrizio Fiaschi received the certificate at a glitzy gala finale event in Manchester’s Principal Hotel on Sunday evening featuring head-judge, celebrity chef Aldo Zilli.

Amaretto Delicatessen was voted into the finals of the English Italian Awards by their customers, beating hundreds of other English businesses to arrive in the final fifteen for Best Deli/Café as well as the category Best Team. The Awards reward excellence as well as rewarding the nation’s favourite Italian establishments. This is the first time Amaretto has entered the Italian Awards, the deli beating stiff competition to reach Runner-up for Best Deli/Café category at an emotional awards event.

Hailed for being reminiscent of a classic Italian style gastronomia, the Italian Awards judges praised Amaretto Deli for the high quality of food as well as its authenticity, attention to detail and customer service, led by Fabrizio Fiaschi.

Originally from Empoli in Tuscany, Fabrizio (known to his customers as Fab) has been living in Norwich for fifteen years with his wife Katy Carr and daughter Elisa. He opened Amaretto Delicatessen eight years ago, having bought Espresso, The General Store. 

Located just down the road from the Playhouse, the deli is known for having a window stacked with home-made cakes, sandwiches, fresh pizza and lunch-time hot meals, as well as the deli’s original treats, many of which Fab sources from his contacts in Italy, including pasta, coffee, pastries, biscuits, cakes, salami, olives and cheeses. Fab also stocks many local products as a firm supporter of the local food industry and a member of local organisation Proudly Norfolk Food and Drink, saying that using high quality fresh local food is the most Italian way to cook.

Fabrizio Fiaschi says:

“Amaretto Delicatessen is delighted to have won Runner-Up for Best Deli in this national award. I’d like to thank my fantastic staff who work so hard, all the customers who voted for us to get us to the finals in the first place, as well as the organisers and judges of The English Italian Awards. We feel truly honoured.”

Come and try some of Amaretto Deli’s Christmas treats for free at the Amaretto Deli Christmas Fine Food Tasting, Saturday 18th November, 2-4pm, Amaretto Deli, 16 St Georges’ Street, Norwich, NR3 1BA Facebook @AmarettoDeli, Twitter @AmarettoDeli Instagram @AmarettoDeli,,

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Editor’s Notes

Please contact Katy Carr (07919 312155), for any further information or more photos.

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